Insights
What we've learned doing search for law firms.
Written by the people doing the work, reviewed and dated. No recycled listicles.
SEO
Law firm SEO: the working guide for UK solicitors
Law firm SEO works when four things line up: a technically clean site, a page for every service-and-town combination the firm genuinely serves, content written by named qualified people, and review and citation signals that corroborate the firm elsewhere. Ranking follows from those; it isn't a separate task.
Updated · 11 min read
AI search
AI search for law firms: how to get cited by ChatGPT and AI Overviews
AI engines cite sources they can parse, verify and quote. For a law firm that means an unambiguous entity (consistent name, address, SRA number and people across the web), self-contained answers near the top of each page, valid structured data, and corroboration from third-party sources the model already trusts.
Updated · 9 min read
Compliance
SRA-compliant SEO content: what solicitors can and can't publish
Solicitors can market themselves freely provided the content is accurate, not misleading, and evidenced. In practice that rules out outcome guarantees, unverifiable superlatives such as "best in the UK", fabricated reviews and success rates you cannot substantiate - and it requires clear, prominent price and service information for the work types covered by the SRA Transparency Rules.
Updated · 7 min read
No fluff. No generic audits.
Claim your Law Firm Visibility Audit.
A tailored review of how your firm shows up in Google, the map pack and AI assistants - built for your practice areas and your catchment, not a template with your logo on it.
- In-depth SEO and AI search audit
- Search and AI traffic analysis
- Competitor and reputation check
- Custom growth roadmap, prioritised by likely instructions
Takes about two minutes. The more you tell us, the more specific the audit.