Services
Everything we do is search. Everything we do is law.
Search services on the left, the AI tools that catch the enquiries on the right. Tell us where it’s breaking - visibility, authority, content, technical health, a risky replatform, or calls going to voicemail - and we’ll say whether it’s actually the thing costing you instructions.
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Law Firm SEO
Law firm SEO is the practice of making a solicitor's website the result Google and AI engines return when someone searches for legal help. It combines practice-area keyword mapping, technical health, local visibility and E-E-A-T signals such as named, qualified authors.
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Local SEO for Solicitors
Local SEO for solicitors is the work that makes a firm appear in Google's map pack and local results for searches such as "conveyancing solicitor near me". The main levers are the Google Business Profile, consistent citations, genuine reviews and a dedicated page per office.
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AI SEO (GEO & AEO)
AI SEO - also called GEO (generative engine optimisation) or AEO (answer engine optimisation) - is the work that gets a firm cited inside AI-generated answers. It depends on clear direct-answer content, structured data, a well-defined firm entity and third-party corroboration.
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Conveyancing SEO
Conveyancing SEO targets the high-volume, price-led searches buyers and sellers run before instructing - "conveyancing quote", "conveyancing fees", "conveyancing solicitor [town]" - so a firm wins instructions directly instead of paying per lead to panels and comparison sites.
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Digital PR for Law Firms
Digital PR for law firms earns editorial links and named mentions by putting your solicitors' expert commentary in front of journalists, in the Law Society Gazette, legal trade press and national media, rather than buying links. It is the main way a firm builds the third-party authority that both Google rankings and AI citations depend on.
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Legal Content & Copywriting
Legal content marketing is the production of accurate, attributed practice-area pages and guides that answer the questions prospective clients search for, and that Google and AI engines can safely cite. For a regulated firm it also has to survive compliance review, which shapes how it is written rather than being checked at the end.
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Technical SEO
Technical SEO makes a law firm's website fast, crawlable and unambiguous, fixing indexation, speed, structured data, internal linking and architecture so the content it publishes can actually rank and be cited. On a legal web template it is usually the cheapest available improvement.
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Website Migrations
An SEO migration protects a firm's search visibility during a replatform or rebrand through complete URL and redirect mapping, pre-launch technical QA, and close post-launch monitoring of indexation and rankings. Most visibility lost in a rebuild is lost to missing redirects rather than to anything about the new site.
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AI Review Manager
AI review management asks each client for a Google review at the right point in the matter, drafts firm-approved responses, and tracks volume and rating over time. Review count and recency are among the strongest local ranking signals for solicitors.
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AI Phone Agent
An AI phone agent answers calls a firm can't, captures the caller's name, matter type and contact details, and books a callback into the fee earner's diary. It does not give legal advice or take on a matter.
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AI Chatbot
A law firm chatbot answers process and cost questions on the website, works out what kind of matter the visitor has, and routes a qualified enquiry to the right team. It is a triage tool, not an advice tool.
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No fluff. No generic audits.
Claim your Law Firm Visibility Audit.
A tailored review of how your firm shows up in Google, the map pack and AI assistants - built for your practice areas and your catchment, not a template with your logo on it.
- In-depth SEO and AI search audit
- Search and AI traffic analysis
- Competitor and reputation check
- Custom growth roadmap, prioritised by likely instructions
Takes about two minutes. The more you tell us, the more specific the audit.