Practice areas
SEO for criminal defence solicitors
The short answer
Criminal defence search is urgent, local and mobile-first - often mid-crisis - so the priorities are offence-specific pages, obvious 24-hour contact, and unambiguous legal aid information.
The window between search and call is minutes. Everything on the page should shorten it.
What the work actually involves
- Intent: offence name + solicitor, "police station representation", legal aid
- Assets that win: offence hubs, what-happens-next explainers, 24hr contact
- Trust signals: duty solicitor scheme, higher rights, named advocates
- Biggest risk: slow mobile pages and buried phone numbers
Questions, answered
Criminal Defence: your questions
Does legal aid work justify SEO spend?
On its own, rarely. It works where legal aid volume feeds a privately funded practice alongside it - we'd model that with you before recommending it.
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