Practice areas
SEO for criminal defence solicitors
The short answer
Criminal defence search is urgent, local and mobile-first - often mid-crisis - so the priorities are offence-specific pages, obvious 24-hour contact, and unambiguous legal aid information.
The window between search and call is minutes. Everything on the page should shorten it.
What the work actually involves
- Intent: offence name + solicitor, "police station representation", legal aid
- Assets that win: offence hubs, what-happens-next explainers, 24hr contact
- Trust signals: duty solicitor scheme, higher rights, named advocates
- Biggest risk: slow mobile pages and buried phone numbers
Questions, answered
Criminal Defence: your questions
Does legal aid work justify SEO spend?
On its own, rarely. It works where legal aid volume feeds a privately funded practice alongside it - we'd model that with you before recommending it.
No fluff. No generic audits.
Claim your Law Firm Visibility Audit.
A tailored review of how your firm shows up in Google, the map pack and AI assistants - built for your practice areas and your catchment, not a template with your logo on it.
- In-depth SEO and AI search audit
- Search and AI traffic analysis
- Competitor and reputation check
- Custom growth roadmap, prioritised by likely instructions
Takes about two minutes. The more you tell us, the more specific the audit.
