Practice areas
SEO for immigration solicitors
The short answer
Immigration search is route-specific and unusually volatile: rules and fees change several times a year, so accuracy and last-reviewed dates matter more here than in any other practice area.
The content advantage goes to whoever updates fastest. Stale immigration pages are actively harmful.
What the work actually involves
- Intent: visa route by name, eligibility, fees, processing times
- Assets that win: route hubs, eligibility checkers, fee tables with review dates
- Trust signals: OISC/SRA regulation, named advisers, success context
- Biggest risk: out-of-date rules - a content refresh cycle is mandatory
Questions, answered
Immigration: your questions
How often does immigration content need updating?
Every fee and rule page should be reviewed at least quarterly, and immediately after a Statement of Changes. We build that cycle into the retainer.
No fluff. No generic audits.
Claim your Law Firm Visibility Audit.
A tailored review of how your firm shows up in Google, the map pack and AI assistants - built for your practice areas and your catchment, not a template with your logo on it.
- In-depth SEO and AI search audit
- Search and AI traffic analysis
- Competitor and reputation check
- Custom growth roadmap, prioritised by likely instructions
Takes about two minutes. The more you tell us, the more specific the audit.
