Practice areas
SEO for conveyancing and property departments
The short answer
Conveyancing search is dominated by price and location intent - quotes, fees and "solicitor near me" - so the winning strategy is transparent fee content plus a substantive page for every town the firm serves.
Highest volume, highest commoditisation, and the practice area where comparison sites take the biggest cut. Organic search is how you get the margin back.
What the work actually involves
- Intent: "conveyancing quote", "conveyancing fees [town]", "solicitor near me"
- Assets that win: fee tables, timeline explainers, stamp duty tools
- Trust signals: CQS, lender panels, no-move-no-fee
- Biggest risk: thin duplicated town pages
Questions, answered
Conveyancing & Property: your questions
How many town pages can we justify?
As many as you have genuine substance for - a real catchment, local knowledge, and ideally a named contact. If you can't write 500 words that could only be about that town, don't publish the page.
No fluff. No generic audits.
Claim your Law Firm Visibility Audit.
A tailored review of how your firm shows up in Google, the map pack and AI assistants - built for your practice areas and your catchment, not a template with your logo on it.
- In-depth SEO and AI search audit
- Search and AI traffic analysis
- Competitor and reputation check
- Custom growth roadmap, prioritised by likely instructions
Takes about two minutes. The more you tell us, the more specific the audit.