J Scott & Co is a solicitors' practice in Maidenhead. Strong reputation, good people, and a site that ranked for the firm's own name and almost nothing else. Six months later it is the most-cited law firm in its market on AI assistants, holds 28 first-place positions, and enquiries are up 75% since May. Here is exactly what we did, in the order we did it.
July measured to the 24th and still counting. Same source throughout - Google Search Console and analytics, not modelled estimates.
Each one only works if the one before it is done properly - which is why most firms who "did SEO once" saw nothing.
Fix the foundations, because nothing else compounds until they hold.
Every month higher than the last. On the current run rate July finishes near 940 clicks and 83,000 impressions.
75% more enquiries in July than May. 89% of them conveyancing.
Measured across ChatGPT, Gemini, Copilot, Google AI Mode and Perplexity. The firm was invisible to AI assistants in January.
Showing the position today. Flip the toggle in the hero to see where the firm started.
J Scott isn't a special case. It's a good firm that was invisible. If you know a practice where any of this sounds familiar, it's worth an introduction:
We'll audit it free and tell them honestly whether there's anything worth doing.
Every figure on this page comes from J Scott & Co's own Search Console, analytics, CRM and ad accounts, over February to July 2026.