Co-founder - Search & AI Visibility

George Levett

Technical SEO, structured data and AI citation strategy for UK law firms.

Drove digital growth through SEO, data and creative strategy at a leading City of London law firm, then co-founded Conveyancer Plus. Now runs legalbuzz's search and AI visibility work - technical SEO, structured data and citation strategy.

10+ years in the UK legal sector.

Credentials and experience

Co-founder, legalbuzz. Search and AI visibility for UK law firms only
Co-founder, Conveyancer Plus, the UK's first outsourced conveyancing sales team
Drove digital growth through SEO, data and creative strategy at a leading City of London law firm
Over ten years in the legal sector
40+ UK law firms advised

Areas of expertise

Law firm SEO strategy
AI search and citation visibility
Technical SEO and site migrations
SRA-compliant content and transparency rules

Published research

The Conveyancing Conversion Report 2026

Co-author. 36,463 closed conveyancing enquiries across 22 UK firms, with the seven-day window, the predictors of conversion and a published retraction of an earlier finding.

Written by George Levett

Editorial standards for everything published here are set out in our editorial process.

No fluff. No generic audits.

Claim your Law Firm Visibility Audit.

A tailored review of how your firm shows up in Google, the map pack and AI assistants - built for your practice areas and your catchment, not a template with your logo on it.

In-depth SEO and AI search audit
Search and AI traffic analysis
Competitor and reputation check
Custom growth roadmap, prioritised by likely instructions

Takes about two minutes. The more you tell us, the more specific the audit.

Law Firm Name *

Full Name *

Email *

Phone *

Website (optional)

Position/Role (optional)

Practice Areas (optional)

City (optional)

What services do you want more enquiries for? *

Which areas/towns do you want to target for new clients? *

What makes your firm different from competitors? (optional)

What do you currently spend on online marketing each month? *

Have you worked with an SEO or marketing agency before? *

Do you actively collect and manage client reviews? *

How would you rate your website performance? *

Have you checked how your firm appears in AI platforms? *

What concerns you most right now? *

The three pillars of legalbuzz

One

be seen.

Present where clients look

Google, the map pack and the AI answers your next client actually reads.

Two

be trusted.

Evidence people and models believe

Named authors, genuine reviews and citations that stand up to scrutiny.

Three

be chosen.

Measured in instructions won

Not impressions, not clicks, not vanity rankings. Fee income.

Written by the people who ran the enquiries, not by a content team

legalbuzz is run by George Levett and PJ Singh. They met at a City of London law firm, where PJ led sales operations and George ran digital growth, and went on to build Conveyancer Plus, the UK’s first outsourced conveyancing sales team. That is where the data on this site comes from: 36,463 closed conveyancing enquiries across 22 UK firms, which showed that 42.8% of instructions are won on the day of enquiry and that conversion varies 17.6x between firms on the same lead source. Every page here is written by a named founder, checked against the SRA Code, dated and reviewed.

Independently rated

Rated Excellent on GoodFirms

Verified client reviews. SEO and AI search for law firms, nothing else.