Services
Qualify website enquiries while they're still on the page
The short answer
A law firm chatbot answers process and cost questions on the website, works out what kind of matter the visitor has, and routes a qualified enquiry to the right team. It is a triage tool, not an advice tool.
Visitors rarely fill in a contact form on the first visit; they want to know what it costs and how long it takes before they'll give you their name. Answering those two questions in chat is what converts the visit.
What the work actually involves
- Trained only on your firm's published service and pricing pages
- Practice-area triage and routing to the right team
- Refuses to give legal advice and says so plainly
- Out-of-hours capture with next-working-day callback
- Transcript logged against the enquiry so nothing is repeated
Questions, answered
AI Chatbot: your questions
Could it give advice by accident?
It's scoped to your published content and instructed to decline anything matter-specific. Every declined question is logged, which usually tells you what content to write next.
Does chat hurt SEO?
Only if it's a heavyweight third-party widget that delays your page. We load it after first paint, so Core Web Vitals stay intact.
No fluff. No generic audits.
Claim your Law Firm Visibility Audit.
A tailored review of how your firm shows up in Google, the map pack and AI assistants - built for your practice areas and your catchment, not a template with your logo on it.
- In-depth SEO and AI search audit
- Search and AI traffic analysis
- Competitor and reputation check
- Custom growth roadmap, prioritised by likely instructions
Takes about two minutes. The more you tell us, the more specific the audit.

