Practice areas
SEO for commercial and corporate teams
The short answer
Corporate and commercial search is low volume and high value: a handful of monthly searches can be worth six figures, so the strategy is depth, sector specificity and partner-led thought leadership rather than traffic.
Judge this silo on mandates, not sessions. Twenty right visitors beats twenty thousand wrong ones.
What the work actually involves
- Intent: "share purchase agreement solicitor", sector + transaction type
- Assets that win: transaction guides, sector pages, partner insight pieces
- Trust signals: deal history, Chambers/Legal 500 rankings, named partners
- Biggest risk: measuring this silo on traffic volume
Questions, answered
Commercial & Corporate: your questions
The search volumes look tiny. Is it worth it?
Volume is the wrong metric here. One inbound mandate from a well-targeted transaction page can outvalue an entire year of high-street traffic.
No fluff. No generic audits.
Claim your Law Firm Visibility Audit.
A tailored review of how your firm shows up in Google, the map pack and AI assistants - built for your practice areas and your catchment, not a template with your logo on it.
- In-depth SEO and AI search audit
- Search and AI traffic analysis
- Competitor and reputation check
- Custom growth roadmap, prioritised by likely instructions
Takes about two minutes. The more you tell us, the more specific the audit.
