Family Law · West Midlands

High-street family practice: Winning the map pack across three office catchments.

Published anonymously at the client's request. We name firms only with written permission.

Map pack visibility
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Map pack visibility

Direction requests
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Direction requests

Enquiry calls from search
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Enquiry calls from search

The challenge

Three offices shared a single contact page, so none of them ranked locally. Reviews were strong but scattered and unlinked, and competitors with weaker service were taking the map pack in all three towns.

What we did

  • One genuine office page per location, with staff, services and local specifics
  • Google Business Profile rebuild and citation consistency clean-up
  • Review capture built into the matter-closing process
  • Practice-area content attributed to named, qualified authors

Where it landed

Metrics pending client sign-off. We publish only figures the client has approved and we can evidence in their analytics.

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  • Competitor and reputation check
  • Custom growth roadmap, prioritised by likely instructions

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