Conveyancing & Property · North West England

Regional conveyancing firm: Reducing dependence on paid panel and comparison-site leads.

Published anonymously at the client's request. We name firms only with written permission.

Organic enquiries, month on month: -
Cost per instruction vs panel: -
Town pages ranking top 3: -

The challenge

Almost all new instructions arrived through panels at a fixed cost per case, so margin was capped no matter how well the team performed. Organic search delivered a trickle, and the site had one thin page covering the whole region.

What we did

Published transparent fixed-fee pricing as a standalone, structured page
Built a substantive page for every town the firm genuinely serves
Rebuilt the quote journey so a price is reachable without a phone call
Fixed duplicate indexation and internal linking across the property section

Where it landed

Metrics are with the firm for sign-off. We publish figures once the client has approved them, and mark them as awaiting sign-off until then rather than publishing an estimate.

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Written by the people who ran the enquiries, not by a content team

legalbuzz is run by George Levett and PJ Singh. They met at a City of London law firm, where PJ led sales operations and George ran digital growth, and went on to build Conveyancer Plus, the UK’s first outsourced conveyancing sales team. That is where the data on this site comes from: 36,463 closed conveyancing enquiries across 22 UK firms, which showed that 42.8% of instructions are won on the day of enquiry and that conversion varies 17.6x between firms on the same lead source. Every page here is written by a named founder, checked against the SRA Code, dated and reviewed.