Conveyancing & Property · North West England

Regional conveyancing firm: Reducing dependence on paid panel and comparison-site leads.

Published anonymously at the client's request. We name firms only with written permission.

Organic enquiries, month on month
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Organic enquiries, month on month

Cost per instruction vs panel
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Cost per instruction vs panel

Town pages ranking top 3
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Town pages ranking top 3

The challenge

Almost all new instructions arrived through panels at a fixed cost per case, so margin was capped no matter how well the team performed. Organic search delivered a trickle, and the site had one thin page covering the whole region.

What we did

  • Published transparent fixed-fee pricing as a standalone, structured page
  • Built a substantive page for every town the firm genuinely serves
  • Rebuilt the quote journey so a price is reachable without a phone call
  • Fixed duplicate indexation and internal linking across the property section

Where it landed

Metrics are with the firm for sign-off. We publish figures once the client has approved them, and mark them as awaiting sign-off until then rather than publishing an estimate.

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