Employment Law · Yorkshire

Commercial and employment practice: Becoming the cited source in AI answers for employer-side queries.

Published anonymously at the client's request. We name firms only with written permission.

AI answer citations tracked: -
Branded search volume: -
Assisted enquiries: -

The challenge

Strong classic rankings, near-zero presence in AI Overviews and ChatGPT answers for the same questions. Content was long-form and discursive, with no self-contained answers and inconsistent entity data across directories.

What we did

Direct-answer blocks added to every commercial page
Entity clean-up across the site, directories and Companies House data
Organization, Person and FAQPage structured data implemented properly
Digital PR aimed at corroborating mentions in trade press

Where it landed

Metrics pending client sign-off. AI citation tracking is reported monthly against a fixed prompt set so the comparison stays honest.

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Commercial and employment practice: Becoming the cited source in AI answers for employer-side queries.

The challenge

What we did

Where it landed

Claim your Law Firm Visibility Audit.

Written by the people who ran the enquiries, not by a content team