Employment Law · Yorkshire

Commercial and employment practice: Becoming the cited source in AI answers for employer-side queries.

Published anonymously at the client's request. We name firms only with written permission.

AI answer citations tracked
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AI answer citations tracked

Branded search volume
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Branded search volume

Assisted enquiries
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Assisted enquiries

The challenge

Strong classic rankings, near-zero presence in AI Overviews and ChatGPT answers for the same questions. Content was long-form and discursive, with no self-contained answers and inconsistent entity data across directories.

What we did

  • Direct-answer blocks added to every commercial page
  • Entity clean-up across the site, directories and Companies House data
  • Organization, Person and FAQPage structured data implemented properly
  • Digital PR aimed at corroborating mentions in trade press

Where it landed

Metrics pending client sign-off. AI citation tracking is reported monthly against a fixed prompt set so the comparison stays honest.

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